Case Study / Nonprofit Website + SEO
Wisdom of the Elders
A Portland Native nonprofit sharing elders’ knowledge through film, radio and story, with a site that now reaches hundreds of thousands of searchers.
ClientWisdom of the Elders, Inc.
IndustryNative American nonprofit
LocationPortland, Oregon
ServicesWordPress web development, SEO, k12 curriculum site revival
Websitewisdomoftheelders.org ↗
The results
June 29 to September 28, 2026368.8K
Google search impressions
3,299
Clicks from Google search
+32%
Clicks, last 30 days vs. first 30
3.4x
Impressions, last 30 days vs. first 30
Top 2
Google position for featured storytellers’ names
14.7%
Click rate on the internships page
Source: Google Search Console, web search, last 3 months.
The work
BuildWhat we built
- WordPress site development and ongoing care
- Storyteller profile pages that rank for each elder’s name
- Traditional ecological knowledge internship pages
- Revival of the k12 curriculum site (in progress)
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