Case Study / Google Ads
Logical Machines
Google Ads that put a 30-year maker of weigh-and-fill machines in front of coffee roasters and food producers ready to buy, with search backing them up.
ClientLogical Machines
IndustryPackaging machinery manufacturer
CustomersCoffee roasters, snack and food producers
ServicesGoogle Ads (Performance Max), with SEO and reporting
Websitelogicalmachines.com ↗
The results
Ads all time, search last 12 months89
Quote requests from Google Ads through their Quote Generator
15.7
Average Google position, up from 30.1 a year earlier
#2
For “popcorn filling machine”
Source: Google Ads, all time, and Google Search Console, July 2025 to July 2026. Ad budgets and costs are kept private.
The work
BuildWhat we built
- Performance Max campaign for weigh-and-fill machines
- Display and Demand Gen campaigns to bring past visitors back
- Irrelevant searches found and blocked so the budget goes to real buyers
- Conversion tracking for quote requests from the Quote Generator
- Monthly plain-language reports covering search and ads together
- Title and description work on the product pages that already rank
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