As a small business owner, it’s your responsibility to secure customers that will drive profitability. You can’t just sit and wait for them to come to you. According to Hubspot, finding customers is one of the biggest challenges small businesses face. The internet offers many fantastic opportunities to generate leads and raise brand awareness so you can connect with potential clients. The right experts can help you leverage that potential. For example, Creative Edge Media Group provides blog writing services to help you connect with your target audience in a meaningful way. Read on for more ideas on digital experts who can help you reinvigorate your brand.
Use online business formation services to establish a formal legal entity.
Establishing your startup as a formal legal entity like a limited liability company (LLC) has numerous benefits. It’s a more streamlined entity than a corporation, for example, and provides tax advantages and liability protection for you personally. LLC regulations vary between states. For example, in Oregon, you need to appoint a registered agent, file Articles of Organization, and more. Many states let you register online, which expedites the process.
Enlist a web designer to make your website shine.
As Robin Waite explains, your website is basically your digital business card — it should reflect your brand. A skilled web designer can create a compelling platform that engages consumers. Teck Rush explains that a skilled designer can help with everything from selecting colors to creating a user-friendly interface. Designers can also add extras designed to drive customer engagement, like email sign-up pages and social media sharing buttons.
Use SEO experts to drive organic traffic to your website.
It’s not just the design that makes a website shine. The content is also critical. Useful content will keep consumers on your site. You can also use content to attract people to your site using search engine optimization. As Moz explains, SEO is the practice of generating organic search engine results to increase the quantity and quality of visitors to your site. This can be done using appropriate keywords, meta titles, sitemaps, and more.
Consult online ad experts for tips on reaching your target audience.
SEO isn’t the only way to drive people to your website. You can also try using online advertising. Our partner at Eazy Marketing has the skills to provide a comprehensive list of different types of online advertising, including display ads, social media ads, and email marketing. Eazy Marketing can help in each of these niche areas. They can also advise on what format of advertising best suits your needs depending on the type of business you run.
Try social media consulting to see what improvements you can make.
An estimated 3.96 billion people are using social media worldwide, according to BackLinkO. You don’t want to miss out on any opportunities in social media advertising. You may have already set up social media pages for your business. However, there may be additional advantages of social media that you haven’t yet tapped into. As Business Grow explains, it’s not just about how many followers you have but how engaged they are with your content.
Keep generating content with the help of professional writers.
Updating your website with new content keeps your target audience engaged and can also boost SEO results. A blog is a great way to consistently add fresh material to your website. Blogging as a small business owner further allows you to establish your expertise in your niche. That said, a blog is just one of the many types of content available. Search Engine Journal lists more than 100 content types, from case studies to cartoons.
Web-based projects like those described above can help boost your business and take it to the next level. For the best results, enlist the help of external experts in those areas you aren’t knowledgeable about yourself. Creative Edge Media Group helps small business owners boost business success with online content services. Schedule a call to find out how we can help your startup grow.