10 Content Creation Ideas to Promote Business for 2023

by | Mar 18, 2022 | Blog, Content Strategy, Information

Content Creation Ideas to Promote Business

Let’s face it; There are a lot of content creation ideas to promote business for 2022. Content is key in digital marketing and can make or ruin your marketing efforts. With the increased use of social media, more and more businesses are coming up, and many promote their products and services online.

Content Creation Ideas That Thrive

You will need quality content to thrive in the competitive marketplace. Your content creation ideas should be enticing to draw the attention of your users. Do you know how to craft quality content for your website? I guess yes! If you don’t, you have no reason to fret. There are various hacks to doing this. Let’s learn about them;

1. Pinterest Posts

Pinterest is a great platform for sharing content creation ideas and showcasing your work. When you use it to create content, you allow others to view the idea that inspires you. What’s Pinterest all about? Pinterest is a discovery engine commonly used for finding different ideas, mostly;

    • Travel
    • Health and wellness
    • DIY home renovation projects
    • Women’s style
    • Beauty
    • Food and drink
    • Recipes
    • Motivational quotes
    • Home & Decor
    • Style & Fashion
    • Design Inspiration 
    Pinterest Post - content creation ideas

    You can use Pinterest to create and organize your content, making it easy to locate. There are two types of content that will appear on your Pinterest profile; this includes published content and everything you create or save from a claimed website. You can also create pins from your own images as well. Add quality images with an aspect ratio of 2:3 and minimum width of 600 and upload it as a pin. You can save your pins in collections and then share them with the world.

    Instagram Reels

    2. Instagram Reels

     Instagram is a popular social media platform, and one of the best content creation ideas for influencers. You can use it to promote your content creation ideas, brand, and connect with potential clients. Instagram reels are a great way of doing this. The reels are a content format allowing you to create and share captivating videos that don’t disappear within hours like Instagram stories.

    What are Instagram reels exactly? These are short videos that you can use to market your brand while entertaining your target audience. Users will always watch the reels to collaborate with others and learn new ideas. Reels are now the most popular format on Instagram and gain more reach than your standard post.

    3. YouTube Video

    Visuals such as videos are a great way to promote a business and your content creation ideas. Most companies now use YouTube to market their products and services. Since its introduction, YouTube has evolved to become a handy marketing tool for all businesses. YouTube videos are pretty common and will help you reach millions of clients globally.

    Why use YouTube videos to promote your content creation ideas? YouTube is a popular online platform that attracts many users, and you can easily reach many target clients from a single engaging video. Videos are one of the content creation ideas 2022 most engaging forms of content, and you’ll likely get more conversions from YouTube videos.

    Also, keywords are less costly to target clients than in Google searches. Can I tell you more? The good thing about YouTube videos is that uploading them is free as long as YouTube videos have promotional content.

    How can I get the most out of YouTube videos;

    • Have a goal
    • Think about your format
    • Use an effective style; some work best on certain niches while others resonate well with certain types of audiences. So, know what works best for your business.
    • Use keywords relating to the content in the video, and put them on the title, subheadings, and tags.
    • Use how-to tutorials or explainer videos.
    • Have good lighting for clear images and ensure that the sound is also clear.
    • Short videos work best, especially if planning to use them on social media. Consider videos 3-4 minutes long and make them engaging.
    • Use an effective call to action; this helps generate leads that you can market to continually.

    4. Blog Post

    A blog post is a news piece or article that you can use to educate and promote content creation ideas and others on certain topics. The type of content and how you post it plays a significant role in your success. It’s worth noting that the internet is saturated with textual contextual, and you have to be creative enough for your blog posts to stand out. Therefore search on the topic and use informative headlines to capture the reader’s attention. In addition, use images to explain complex topics and enhance the flow of information.

    Blog Post Content Creation

    5. Facebook Post

    Nowadays, almost everyone uses social media, and Facebook is favorite among many for sharing content creation ideas. It’s a place where you can post public messages and share them with users across the globe. Using Facebook to market your business is a sure way to reach a significant number of clients.

    Most businesses use Facebook to enhance their online presence and attract new customers. You can do this too! To attract more users, write a pitchy post and be informative and relevant. Also, include hashtags on your posts. You can as well add images and optimize them for SEO.

    6. Google Business Profile set up

    Google Business Profile is a free, easy-to-use tool that you can use to manage your online presence in Google and Search Maps. It helps clients locate your business, and you can use it to tell your story, which helps promote your business, products, and services. The best bit about a Google Business Profile is that it’s easy to set up and use. It also offers many other benefits; for instance;

    • Easy to share information – with this strategy, you can manage your information, making it easy for others to locate your business and products. Clients will find your business and also get to know about information like; operating hours, website, street address, contacts, etc.

    7. Google Advertisement with Ad Extensions

    Google ads get your business in front of your clients as they search for businesses on Google and Google maps. With this strategy, you only pay for clicks to your website or calls to your business. Similarly, Google ads with extensions add more information to your ads, giving clients more reasons to pick your products.

    Also, they improve an ad’s click rate significantly, which makes it likely to get more conversions. The extension format is also vital and includes call-to-action buttons, location information, and links to cetin parts of your business website. This will prompt users to take action and purchase your products, translating to more sales.

    8.Mailing List Newsletter


    An emailing newsletter is a type of online communication that allows business owners to send news, updates, and products, send valuable information to clients, and is still one of the best creative content ideas. With a newsletter, users have to provide their email addresses to join your email list. The users are known as subscribers, leads, or contacts. Most companies use email newsletters in multiple ways, and you can use them to pass the information on product information, new products, and the latest updates.

    9. InfoGraphic

    An Infographic is a content marketing technique that focuses on creating, publishing, and sharing infographics. These are a collection of images, data, and visuals like pie charts and bar graphs. They also include minimal simple text that’s easy to understand to give a brief overview of the topic. You can share infographics inside content, social media, and other digital marketing platforms.


    Photos are a form of visual content content marketing and are a great way of sharing your content creation ideas and attracting and engaging clients. Not everyone loves browsing through text, and photos will pass the information instantly. It’s very engaging and will educate clients about your business and products. However, you should use high-quality images that relate to the type of products that you are marketing.

    Final thoughts

    There are different types of content creation ideas in 2022. Well executed content will help pass information about your brand and services. Not all will work for your business, so choose what suits your type of products and services and have a professional help you craft engaging content. Consider including images to make it move appealing and no matter your choice of content, be sure to draw the user’s attention, boost conversions, and enjoy improved sales.

    Take your business to the edge

    If you or your business need guidance or help to create content, look to Creative Edge Media Group to assist you with your needs. Contact us today